Starting point
Integration of complex technology into a realisable product architecture.
Challenge
Bringing technical requirements, heat generation and installation space into alignment.
Approach
Structuring of components and clear architectural organisation of the product.
Result
Technically robust and industrially realisable product solution.
The 3M projector integrates a high density of technology, heat management and operability into a compact, handy object for use in educational institutions. Folded down to the size of a briefcase for transport, it is no larger and no heavier than comparable portable devices – yet unfolded it delivers one and a half times the brightness and resolution.
The air outlet runs along the entire length of the lower shell – cooling as a design element. Optics and LCD display are mechanically released and raised in a single operating step. The S-shaped parting line of the shells and the cylindrically emphasised hinge make the unfolding semantically legible – form and function communicate the same message.