DHL
Service terminal Post 24|7
Starting point
Development of an automated system extending existing logistics, mail and banking services into an "automatic branch".
Challenge
Integration into existing infrastructure while reducing operational costs.
Approach
Development of a robust, modular system with clear user guidance.
Result
Extended service access with reduced operational and infrastructure costs.
The "Post 24|7" service terminal is designed to bring together the services of Deutsche Post, DHL and Postbank under one roof. It consists of two assemblies:
First: the self-service unit, whose glass front echoes the Post Tower in Bonn. Behind each glass segment an independent function can be installed, operated through the interface on the glass panel: a letter box, a parcel station and a self-service banking terminal.
Second: the "Yellow Portal" as site signage, built from the modular system developed for the portals of the Postbank finance centres.
Project lead and creative direction: Gabor Lengyel. The design concept was developed as a team.
Deutsche Post, DHL and Postbank:
3D Corporate Design
The service terminal is part of the three-dimensional corporate design system that Lengyel Design developed for Deutsche Post, DHL and Postbank, derived from the shared foundations of their corporate design.
The system comprises: the post horn developed as a three-dimensional form, the signage of the branches in Germany and of DHL locations worldwide, the international 3D corporate design manuals for buildings and furnishing, the design of self-service machines and technical equipment, and the wayfinding system of the Post Tower in Bonn.
At its core is a patented modular system: the columns of the Yellow Portal – the illuminated branch signage – are assembled from up to eight segments produced with a single tool. More than twenty build variants allow adaptation to different structural entrance situations.
The design guidelines were agreed between the respective corporate communications department, its corporate design agency and Lengyel Design. They are an integral part of the corporate design of all three brands.
Project lead and creative direction of the system: Gabor Lengyel. He created the design language of all elements and designed the wayfinding system of the Post Tower. The patented modular system of the Yellow Portal is his invention.
Post Tower Bonn. The post horn logo translated into three-dimensional form as long-distance signage, and the complete wayfinding system in hardware and graphics for the building.
From post horn to component. The curve of the post horn is translated into an eighth-circle profile. This element forms the basic component of the patented modular system of the Yellow Portal.
DHL Servicepoint. Furnishing and signage following the international 3D corporate design manual produced by Lengyel Design.
Postbank branches. Design of the brand carriers in the interior, the furnishing and the building signage of the branches and the headquarters.
