DHL
Service terminal Post 24|7
Starting point
Development of an automated system to extend existing logistics structures.
Challenge
Integration into existing infrastructure while simultaneously reducing operational expenditure.
Approach
Development of a robust, modular system with clear user guidance.
Result
Extended service access with reduced operational and infrastructure expenditure.
The Post 24|7 service terminal extends service access while reducing operational complexity. The terminal unit's glass front references the façade of the Post Tower in Bonn: behind each glass segment, an independent function can be installed.
The Yellow Portal translates DHL's brand character into three dimensions: its octant cross-section derives from the post horn, the historical origin of the brand, transferred into an architectural element – available in over 20 variants, adaptable to different architectural contexts. Brand identity and system logic share a single design source.
The service terminal exemplifies a comprehensive 3D corporate design programme that Lengyel Design developed for DHL, Deutsche Post and Postbank: the sculpturally rendered Posthorn, the signage of all branches in Germany as well as the group's offices and production sites worldwide, the international corporate design manuals for buildings and furnishings, self-service terminals and technical equipment, the wayfinding system for the Post Tower in Bonn, and the patented modular system of the yellow branch portal. The service station brings this system together – its portal derives from the same patented profile system as the branch identification – and unites the services of all three brands under one roof.
